Allie Bretz, also known professionally as Allie B, is a photographer, creative director, and stylist specializing in fashion and editorial portraiture. Based in Lancaster, Pennsylvania, she brings a distinct blend of small-town perspective and big-city ambition to her work. Allie is available for bookings in Philadelphia, New York City, and beyond.


Her photography has taken her across the country—from shooting the cover of Hazze Magazine in Los Angeles with actor and influencer Emma Norton, to capturing shows during New York Fashion Week, where she collaborated with designers like Carrie Blackmore, owner of Vicarious Lingerie. Allie has also had the honor of mentoring under Lloyd Wakefield, a London-based editorial and live music photographer best known for his work with Harry Styles.


Bretz’s photography blends traditional fashion portraiture with surreal elements to create bold, striking imagery. Her dynamic approach to fashion photography pushes boundaries and invites viewers to rethink their perceptions of style and self-expression.

Testimonials

Testimonials

“It’s been amazing to work with Allie! She is passionate, punctual, and one of the most talented photographers I know. She gives great creative direction and posing advice. I know I can count on her with any vision I have, and she is also a great listener. She captures my essence beautifully and creates magic with every shoot!”

—Licha

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@alliebphotographs